INSIGHTS – Walaco Africa Ltd

Published On - June 18, 2020

What is Market Research?

Market research definition Market research is a process that targets the collection of data to help link consumers, customers, employees, investors, and the public to the marketer. Companies, institutions, or investors use market research to collect data that can guide in identification and definiti...

Published On - January 30, 2020

Edwin Murwai Branding

9 Reasons to brand your business

9 Reasons to brand your business Brands begin their lives through brand planning. However, beyond the planning documents, brands reside in the minds and hearts of customers. An effort to evaluate a brand must appreciate what customers think about the brand as well as how they feel when they interact...

Published On - January 23, 2020

Edwin Murwai Business Planning

How to set up goals and milestones for your business

How to set up goals and milestones for your business There is an old saying that if you fail to have a vision for your business, then your plan is only but a dream. Besides, your plan must depend on a vision without it then it becomes drudgery. However, a vision that has a plan […]...

Published On - October 1, 2019

Allan Smith Customer segmentation

4 Market Segmentation Approaches

4 Market Segmentation Approaches to Shape Your Marketing Strategies Market segmentation is an approach that allows marketing managers to select target markets for a product and to design the most appropriate marketing mix. Results from the marketing segmentation guide marketing department formulate ...

Published On - September 20, 2019

Allan Smith Market Research

Observational research approaches to understand your audience

4 Observational Research Approaches to understand your audience The observational research approach is also known as, field research. Observational research is a non-experimental (correlational) research. During the study, the researcher observes ongoing behaviours among the target groups. Observati...

Published On - August 30, 2019

Edwin Murwai Packaging

Actionable Packaging Insights to Increase your Sales

Product Packaging: Actionable Insights that can increase your sales Product packaging requires a number of actionable insights to achieve better results. When done correctly can boost sales. For many customers, product packaging is an integral part of the shopping experience. For the majority of peo...

Published On - August 23, 2019

Edwin Murwai Customer Satisfaction

6 Key Customer Satisfaction Metrics to Understand Your Customers

Customer Satisfaction – 6 Key Customer Satisfaction Metrics to Understand Your Customers You should never underestimate the importance of customer satisfaction. Customer satisfaction is one of the many factors that contribute to the success or failure of a business. Key Customer satisfaction m...

Published On - July 30, 2019

Edwin Murwai Mystery Shopping

5 Reasons why you need Mystery Shopping

Why you need a mystery Shopping to improve your performance Mystery shopping should be considered as a bread and butter for any company concerned about providing value to customers. Whether your company specializes in manufacturing Fast Moving Consumer Goods (FMCG), healthcare services, education, m...

Published On - July 30, 2019

Edwin Murwai Market Research

5 Benefits of Market Research in Opportunity Identification

5 Benefits of conducting Market Research in Opportunity Identification Benefits of Market Research in opportunity identification starts with the collection and analysis of information from different sources. Research agencies find hidden insights to provide companies with a foundation to make inform...

Published On - June 6, 2018

research Customer Satisfaction

How to increase customer satisfaction

Customers can return any product if they're not happy with it, even if it's already been consumed. Customer satisfaction is a reflection of how a customer feels about interacting with your brand....

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What is Market Research?

9 Reasons to brand your business

How to set up goals and milestones for your business

4 Market Segmentation Approaches

Observational research approaches to understand your audience

Actionable Packaging Insights to Increase your Sales

6 Key Customer Satisfaction Metrics to Understand Your Customers

5 Reasons why you need Mystery Shopping

5 Benefits of Market Research in Opportunity Identification

How to increase customer satisfaction

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